Substantive Interests:
Customer Journey & Customer Relationship Management (Product Customization, Product Returns)
Brand Management (Designer & Human Brands, Upscale Private Labels, Star Power)
Environmental Sustainability
Methodologies:
Causal Inference, Applied Econometrics, Machine Learning
Industries & Context:
Upscale Fashion, Luxury, Omnichannel Retail, Entertainment
Working Papers
Suh Yeon Kim, Rebecca Hamilton, Tongil "TI" Kim, and Michael Lewis, “Customization and Customer Journey: Lasting Effects on Retailer Loyalty."
Suh Yeon Kim, Michael Lewis, and Yanwen Wang, “The Effects of a Physical Store Opening on Product Purchase and Return Behaviors”
Suh Yeon Kim and Michael Lewis, “Star Power Creation and Measurement: A Causal Inference and Machine Learning Based Analysis of Star Power in Combat Sports”
Tae Wook Lim, Tongil "TI" Kim, and Suh Yeon Kim, “Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice” (Equal contribution)
Work in Progress
“ Algorithmic and Human Biases in Customer Relationship Management on Social Media” with Dawson Kaaua and Emisa Nategh
“Status Demotions in Hierarchical Loyalty Programs” with Michael Lewis
“Cross-Selling and Re-acquisition in the Upscale Clothing Industry,” with Michael Lewis
“Human Brand Dynamics: An Empirical Analysis of the Consequences of Physical Trauma on Sports Celebrities," with Michael Lewis