top of page

Substantive Interests:

Customer Journey Management (Product Returns, Product Customization,

Branding (Upscale Private Labels, Designer/Human Brands, Star Power)


Causal Inference, Applied Econometrics, Machine Learning

Industries & Context:

Omnichannel Retail, Upscale Fashion, Luxury, Entertainment

Working Papers

Suh Yeon Kim, Michael Lewis, and Yanwen Wang, “The Effects of a Physical Store Opening on Product Purchase and Return Behaviors”

Suh Yeon Kim, Rebecca Hamilton, Michael Lewis, and Tongil "TI" Kim, “Product Customization and Customer Value Dynamics”

Suh Yeon Kim and Michael Lewis, “Star Power Creation and Measurement: A Causal Inference and Machine Learning Based Analysis of Star Power in Combat Sports”

Tae Wook Lim, Tongil "TI" Kim, and Suh Yeon Kim, “Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice in California”

Work in Progress

“ Algorithmic and Human Biases in Customer Relationship Management on Social Media” with Dawson Kaaua and Emisa Nategh

“Status Demotions in Hierarchical Loyalty Programs” with Michael Lewis

“Cross-Selling and Re-acquisition in the Upscale Clothing Industry,” with Michael Lewis

“Human Brand Dynamics: An Empirical Analysis of the Consequences of Physical Trauma on Sports Celebrities," with Michael Lewis

Research Interests | Empirical Research in Marketing

bottom of page