Substantive Interests:
Customer Journey & Customer Relationship Management,
Consumer Welfare, Branding,
Sustainability​
Methodologies:
Causal Inference, Applied Econometrics, Machine Learning
Industries & Context:
Retail, Fashion, Luxury, Entertainment
Working Papers
Tae Wook Lim, Tongil "TI" Kim, and Suh Yeon Kim (Equal Contribution), “Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice,” Conditional Accept at Journal of Marketing Research
Suh Yeon Kim, Rebecca Hamilton, Tongil "TI" Kim, and Michael Lewis, “Customization and Customer Journey," Invited for 3rd Round Review at Journal of Marketing
Suh Yeon Kim, Michael Lewis, and Yanwen Wang, “The Effects of a Physical Store Opening on Product Purchase and Return Behaviors,” Resubmission in Preparation.
Suh Yeon Kim and Michael Lewis, “Star Power Creation and Measurement,” Resubmission in Preparation.
Work in Progress
“ Algorithmic and Human Biases in Customer Relationship Management on Social Media” with Dawson Kaaua and Emisa Nategh
“Status Demotions in Hierarchical Loyalty Programs” with Michael Lewis
“Cross-Selling and Re-acquisition in the Upscale Fashion Industry” with Michael Lewis
“Human Brand Dynamics: An Empirical Analysis of the Consequences of Physical Trauma on Sports Celebrities" with Michael Lewis