Substantive Interests:
Customer Relationship Management, Customer Journey, Loyalty
Business of Sustainability, Environmental Sustainability
Modern Retailing
Methodologies:
Causal Inference, Machine Learning, Field Experiments, Applied Econometrics
Industries & Context:
Retail, Fashion, Luxury, Entertainment
Publications
Taewook Lim, TI Tongil Kim, and Suh Yeon Kim (2025), Equal Contribution. “Consumer Response to Climate Change:
Wildfire Smoke and Sustainable Product Choice”, Journal of Marketing Research 62(6) 1142-1151.
Suh Yeon Kim, Rebecca Hamilton, Tongil "TI" Kim, and Michael Lewis, “Customization and Customer Journey,"
Forthcoming (Available Online) at Journal of Marketing
Working Papers
Suh Yeon Kim, Michael Lewis, and Yanwen Wang, “The Effects of a Physical Store Opening on Product Purchase and
Return Behaviors.”
Suh Yeon Kim and Michael Lewis, “Star Power Creation and Measurement.”
Work in Progress
“ Algorithmic and Human Biases in Customer Relationship Management on Social Media” with Dawson Kaaua and Emisa Nategh
“Status Demotions in Hierarchical Loyalty Programs” with Michael Lewis
“Cross-Selling and Re-acquisition in the Upscale Fashion Industry” with Michael Lewis
“Human Brand Dynamics: An Empirical Analysis of the Consequences of Physical Trauma on Sports Celebrities" with Michael Lewis