Substantive Interests:
Customer Journey & Customer Relationship Management,
Branding,
Environmental Sustainability
Methodologies:
Causal Inference, Applied Econometrics, Machine Learning
Industries & Context:
Upscale Fashion, Luxury, Omnichannel Retail, Entertainment
Working Papers
Suh Yeon Kim, Rebecca Hamilton, Tongil "TI" Kim, and Michael Lewis, “Customization and Customer Journey: Lasting Effects on Retailer Loyalty," Invited to Revise &Resubmit at Journal of Marketing
Suh Yeon Kim, Michael Lewis, and Yanwen Wang, “The Effects of a Physical Store Opening on Product Purchase and Return Behaviors,” Resubmission in Preparation.
Suh Yeon Kim and Michael Lewis, “Star Power Creation and Measurement: A Causal Inference and Machine Learning Based Analysis of Star Power in Combat Sports,” Resubmission in Preparation.
Tae Wook Lim, Tongil "TI" Kim, and Suh Yeon Kim (Equal Contribution), “Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice,” 2nd Round Revise & Resubmit at Journal of Marketing Research
Work in Progress
“ Algorithmic and Human Biases in Customer Relationship Management on Social Media” with Dawson Kaaua and Emisa Nategh
“Status Demotions in Hierarchical Loyalty Programs” with Michael Lewis
“Cross-Selling and Re-acquisition in the Upscale Clothing Industry” with Michael Lewis
“Human Brand Dynamics: An Empirical Analysis of the Consequences of Physical Trauma on Sports Celebrities" with Michael Lewis