SUH YEON KIM

Suh Yeon Kim is an Assistant Professor of Marketing at Georgetown University’s McDonough School of Business. As an empirical researcher, her research interests are focused on customer journey management, specifically in the area of product customization, as well as branding dynamics, including the growth of human brands and designer private labels. Of particular interest to her is the study of customer behavior in omnichannel and upscale retail environments. Suh Yeon employs various empirical methodologies including field experiments, applying quasi-experimental approaches, and combining machine learning techniques with causal identification strategies. She holds a Ph.D. degree in Marketing from Emory University and a Master’s degree in Statistics from Columbia University.

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