Suh Yeon Kim is an Assistant Professor of Marketing at Georgetown University’s McDonough School of Business. She is an empirical marketing researcher who is interested in customer management (e.g., product customization and customer journey analytics) and branding (e.g., human brands, star power, private labels, and brand equity dynamics). Suh Yeon uses multiple empirical strategies such as conducting field experiments, applying quasi-experimental approaches, and combining machine learning techniques to causal identification strategies. She obtained a Ph.D. degree in Marketing from Emory University and a Master’s degree in Statistics from Columbia University. She also has worked as a practitioner at LVMH Moët Hennessy - Louis Vuitton in New York.