SUH YEON KIM

Suh Yeon Kim is an Assistant Professor of Marketing at Georgetown University’s McDonough School of Business. She is an empirical researcher, and her research interests are focused on customer journey management, branding, and environmental sustainability. 

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Suh Yeon employs various empirical methodologies including running field experiments, applying quasi-experimental approaches, and combining machine learning techniques with causal identification strategies. She holds a Ph.D. degree in Marketing from Emory University and a Master’s degree in Statistics from Columbia University.

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